Recently I was talking with a company based here in Connecticut that sells a very interesting product to a specialized niche. Frankly, before meeting with the owners I had no idea what their product did. Prior to our meeting I only had a name for what they sold. And yet, it only took me 15 […]
Articles
Online Marketing and Game Theory
What game are you playing with your business… Chess or Poker? One might think that the idea of “playing games” with your business is a poor way to think about or work at growing your business. However a brief review of game theory will prove instructive. Trust me on this one. And when it comes […]
How to Get Backlinks Effectively
A long time ago we shared with friends and select clients a strategy to build “backlinks” to their website. That strategy involved posting comments on other blogs that would “link” back to you. Well the cat is out of the bag. Every day our websites are getting bombed by SPAM comments. You may or may […]
Internet Marketing Systems… Exposed
It’s fair to say that the majority of websites simply don’t “work” for people. Meaning that they don’t do the job for which they were created. Unless your expectations were so low before you started that you designed them for failure in the first place. Can you say “brochure website?” And if it is true […]
Web Marketing Minute: Blog Marketing Mistakes Exposed
Do you have a blog? Is blog marketing a key component to your online marketing? If you answered yes to one (or both) of these questions, then there is a good chance that you may have missed some critical factors to blog more effectively. Why do I say that? Because working with client for more […]