How Corporate Thinking is Killing Your Business Over the past three months we’ve had the honor and privilege of working with a number of clients who have turned to us for help. Some had problems with marketing in general. You know, getting folks in the door. One had a problem with list segmentation, meaning he […]
Articles
Your Business is like a box of Chocolates…
Ever get one of those box of chocolates with the different flavored “goop” inside? You try to choose the “right” one to pick, but you have no way of knowing what’s REALLY inside? When it’s your box it’s ok to take a bite… and either put it back (my son’s strategy) or throw it out […]
Integration Marketing…
What does it mean? Integration marketing, as we use the term with clients to reveal blind spots in their online business, involves three key and critical issues: the relationship between your sources of traffic and the offer or offers on your site (involves pre-action of your web visitor) opportunities to up-sell or cross-sell (integration at […]
Blogs and Web Marketing
3 Tips On Blogging for Business Recently a new client asked if blogging really was for business. See, over the past 6 months he heard that you should blog about your business, and that you should NOT blog about your business. His basic question was: “who’s right?” Frankly, I can’t think of ANY possible reason […]
Not All Traffic is Created Equal…
You have a website. Or are talking to a web developer because you finally realize that the internet is here to stay. Maybe you’ve heard somewhere that getting “traffic” to your site is important. So you ask your questions, do your “due diligence” and find someone who promises you lots and lots of traffic. You’re […]