What do I mean by micro targeting? Or micro-blogging? Well, I’ve used this expression for years, and it refers to ONE specific strategy I’ve used successfully to generate thousands of leads online. Here’s how it works… identify keyword phrases with low search volume that are extremely relevant for your products or services (these are sometimes […]
Do It Yourself SEO in 4 Easy Steps
Does do it yourself SEO really work? The short answer is yes. In fact, the best way to get more traffic to your site is to take care of the “stuff” you can control, and that’s creating (and sharing) great content. So here are 4 easy steps for effectively getting more traffic to your site… […]
Why Using the Best Keywords Matters
When it comes to online success the MOST important piece (and often the one that’s missing) is finding and using the best keywords for your business or practice. Getting this right means you get targeted traffic to your site. Day in and day out. 365 days a year. Here you go… Questions or comments? Want […]
How to Choose a Web Designer
When it comes to updating your website the most important thing to consider involves how to choose a web designer. That’s because over the past few years I’ve been called in to FIX the mistakes made the less experienced web design companies that often resulted in lost Google rankings (i.e. traffic) and revenue for the […]
Web Design Elements that Get Results
Why do some websites “work” while others don’t, even after getting a page 1 listing on Google? It’s because few people take an editorial approach to web design. That’s right. Your website is not a placeholder for your logo and focusing on graphics and colors at the expense of language pretty much guarantees you a […]
Three Tips for Writing Good Headlines
For content marketing to work for you it needs to be read, viewed or listened to… i.e. ENGAGED. And that starts with writing good headlines. In place of the word “headline” you could use blog post title, page title or YouTube video title. It doesn’t matter which word or phrase you use, as long as […]