On this web marketing minute audio I talk about how to use blog categories effectively. Problems to avoid? Using “uncategorized” as your default category Not setting up a default category related to your core product or service Using too many categories for each blog post Questions or comments? Want more helpful audios or videos? If […]
The Power of Storytelling in Marketing
What is the ONE thing that you are in the best BEST position to do? The ONE thing that no one else can really do better than you? Tell your story. In fact, storytelling is very effecting in marketing, if done well, because it accomplishes so much more for you (and your website) than you […]
What is Call to Action Marketing?
In direct response marketing speak a “call to action” is when you ask the person who is interacting with your marketing piece to do something. For example, you could ask them to: share your content on social media, or sign up for your newsletter, or request more information about your product or service. The key? […]
How to Improve Your Lead Conversion Rate
What does it take to improve your lead conversion rate? In this audio I’ll share some key tips for closing more leads into clients or patients for your professional practice. Which means, what do you do AFTER after your site generates a lead and YOU have to make contact with the person (i.e. prospect) and […]
How to Read Google Analytics
A few days ago a coaching client asked me about how to read her Analytics report. Since this is a very common question I thought it would be helpful to outline for you some key points to focus on when looking at your data. So before getting started log into Google, open up Analytics and […]
How to Create a Post and Have it Appear on a Specific Page
This tutorial video was created specifically for Pastor Mike of Westside Baptist Church in GA. His question involved getting weekly Sunday services that are posted on YouTube to appear on their “Sunday Services” page. Essentially, I created that page to be a “category” page so that any posts that are defined as “Sunday Services” will […]