Welcome to the next edition of “The Web Marketing Minute.” Today’s topic is… Your Marketing Message: Crafting Value Propositions What do we mean by “Value Propositions?” Well, maybe you’re familiar with the term USP – Unique Selling Proposition. Usually people refer to USPs as a way to quickly communicate the key point or points that […]
Web Marketing Minute: What is Marketing?
Welcome to the first message in our new series of weekly audio recordings called “The Web Marketing Minute.” Our first topic to kick off the series is… What is Marketing? Seems fairly basic, right? Yet, in meeting with business owners over the past couple of years, one thing seems very clear to me. How you […]
Watch Your Mouth!
Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too […]
Do You OWN Your Website…
Or are you merely renting? What do we mean by that? Well, for instance, here’s a quick list that would indicate if you are simply “renting” your site. Your site is hosted by your web developer You cannot EASILY add, change, edit or modify content on your site You do not OWN your site’s URL […]
How to Sell Online – Three Ways to Boost Conversions
In a previous post on how to sell online we began by reviewing how sites get found online. More importantly, we discussed that there are only 2 ways to get on the first page of Google (or any other search engine, for that matter). They are… You can optimize your site (takes time, technique and […]
How to Sell Online (Part 1)
You would think that selling online is easy. After all, most of us know how to buy products and services online. And the process seems fairly straightforward, doesn’t it? Well, yes and no. No one had to teach you how to buy online. But the process of how to sell online involves some important factors […]