Why update your site with new content? And on regular basis as part of your normal business routine? Because web content marketing is the BEST way to get more traffic to your site. And it allows you to share your core marketing message with people who are actively looking for what you do online. In […]
Blog Marketing
How to Get New Clients
In this short audio (the first in a series of upcoming audios) I’m going to discuss the first element of “target marketing” — which is knowing your audience. When you get right down to it, not all clients are the same. So you want to focus your efforts on finding people who match your ideal […]
Using Categories for Blogs – WMM 6
On this web marketing minute audio I talk about how to use blog categories effectively. Problems to avoid? Using “uncategorized” as your default category Not setting up a default category related to your core product or service Using too many categories for each blog post Questions or comments? Want more helpful audios or videos? If […]
The Power of Storytelling in Marketing
What is the ONE thing that you are in the best BEST position to do? The ONE thing that no one else can really do better than you? Tell your story. In fact, storytelling is very effecting in marketing, if done well, because it accomplishes so much more for you (and your website) than you […]
What is Call to Action Marketing?
In direct response marketing speak a “call to action” is when you ask the person who is interacting with your marketing piece to do something. For example, you could ask them to: share your content on social media, or sign up for your newsletter, or request more information about your product or service. The key? […]
What is Your Web Marketing Strategy?
If I asked you about your web marketing strategy could you give me an answer? Look, I don’t mean to put you on the spot. But the reality when it comes to marketing your business or practice online is that most people (i.e. 99%) think TACTICALLY, rather than STRATEGICALLY. So what’s the difference? Tactical steps […]