Why update your site with new content? And on regular basis as part of your normal business routine? Because web content marketing is the BEST way to get more traffic to your site. And it allows you to share your core marketing message with people who are actively looking for what you do online. In […]
Content Marketing
Using Categories for Blogs – WMM 6
On this web marketing minute audio I talk about how to use blog categories effectively. Problems to avoid? Using “uncategorized” as your default category Not setting up a default category related to your core product or service Using too many categories for each blog post Questions or comments? Want more helpful audios or videos? If […]
The Power of Storytelling in Marketing
What is the ONE thing that you are in the best BEST position to do? The ONE thing that no one else can really do better than you? Tell your story. In fact, storytelling is very effecting in marketing, if done well, because it accomplishes so much more for you (and your website) than you […]
What is Call to Action Marketing?
In direct response marketing speak a “call to action” is when you ask the person who is interacting with your marketing piece to do something. For example, you could ask them to: share your content on social media, or sign up for your newsletter, or request more information about your product or service. The key? […]
Why Content Marketing Works
In a previous audio (and post) I replied to a client question about how to increase your site’s traffic. And yes, the moral of the story was to create more content. But one thing that I didn’t mention in that previous post / audio was the cumulative effect of creating and sharing content… provided you […]
How to Increase Web Traffic
A client recently asked me about how to improve traffic to his site. Now, bear in mind that this is a VERY NEW site that has only been up for a couple of months. Which means it will take some time to climb the “Google ladder.” Having a WordPress site — and one that is […]