Do you know what a false dichotomy is? Simply put, it’s when two items or concepts are set up in opposition to each other – the typical either/or argument. Online marketing is filled with false dichotomies. And when it comes to growing your business online unless you know or are aware of the many web […]
Content Marketing
Online Article Marketing in a Post Google Panda Update Era
Time and again people ask my why their site doesn’t come up near Google’s first page of results. And time and again they mention how other SEO firms they hired were not able to generate any meaningful results for them. In fact, a new client in NYC spent over $2,000 a month on SEO for […]
Three Tips for Effective Article Marketing
Recently someone asked this question on an article directory (hubpages.com): Is article marketing a dead form? The short answer is a definite NO. In fact, this ONE strategy accomplishes TWO goals for you at the same time… provided you follow a few techniques. Let’s take a closer look, shall we? Three essential article marketing tips […]
Web Marketing 101
Do you want to know how web marketing actually works? Peek behind the curtain, so to speak, and catch a glimpse of the mechanisms that need to work together in order for your site to become an ATM machine? Really? Ok, then sit back and enjoy the ride… Web marketing and Othello Remember Othello? Not […]
How to Create a Content Marketing Strategy that Works
So what is content marketing, and why does it work so well? Because the web is nothing more than a virtual library, and Google is your virtual librarian. It’s true. Even the terms used for online marketing and “page rank” have their origins in the language of your local library: web PAGES, having your site […]