Why do some websites “work” while others don’t, even after getting a page 1 listing on Google? It’s because few people take an editorial approach to web design. That’s right. Your website is not a placeholder for your logo and focusing on graphics and colors at the expense of language pretty much guarantees you a […]
Copywriting
Three Tips for Writing Good Headlines
For content marketing to work for you it needs to be read, viewed or listened to… i.e. ENGAGED. And that starts with writing good headlines. In place of the word “headline” you could use blog post title, page title or YouTube video title. It doesn’t matter which word or phrase you use, as long as […]
Speaking to Your Ideal Client Profile
Is there a “secret formula” for getting more business from your website? A special template? “Magic” emails that “convert like crazy?” Let’s get real… of course not. Nothing works that way. In order to EXPERIENCE online success it comes down to… Questions or comments? Want more helpful audios or videos? If so leave a comment […]
21 Insurance Website Design Flaws that Sabotage Your Business
Is your website “sticky?” In other words, when visitors finally FIND your website is it compelling enough that they choose to “stick around” and discover more information about you and your insurance agency? If you don’t know what I’m talking about, or you’re not sure IF or HOW it applies to you, then you’ve got […]
How to Use QR Codes in Advertising
No doubt by now you’ve seen these little black squares showing up just about everywhere you look. And maybe you’ve scanned one or two with your smart phone. Then again… maybe not. But whether or not you played around with them these little squares can actually help to grow your business. Provided, of course, that […]
Seven Blog Post Ideas You Can Use Today
You could call this article “how to repurpose old blog posts and make them new again.” No doubt the single biggest challenge with having a blog is coming up with new stuff to say (or write). And as someone who has been writing for blogs since early 2008 (not ancient history, but not a “newbie” […]