I first turned to blogs as a cost-effective way to market my business back in late 2007. And after managing more than a dozen blogs at the moment (both my own and for clients), coming up with easy blog posting ideas and tips over the years has become much more than a time-management necessity. It […]
Lead Generation
Understanding Search Psychology
There is more to making sales or generating leads online than properly executed SEO, social media campaigns and pay per click marketing. Much more. Let’s start with a very basic premise that I bet most of you have never thought of before — which is this… What are people thinking about as they search online? […]
The Top 7 Tips for Advertising Online… In Any Economy
The idea for this article began during the “here comes the recession” buzz in the media. Later, in response to feedback from clients and potential clients we realized the need for getting these tips completed and on the site. Finally, after reviewing a copy of the Fairfield County Business Journal it was time to move […]
Your Web Marketing Minute – The Sales Process
When you come right down to it, success or failure in business revolve around one key factor. What is it, you ask? Having (or not having) a documented sales process in place for your business is the key to your business success. In my opinion, it is the single most important factor for your business. […]
Watch Your Mouth!
Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too […]
How to Sell Online – Three Ways to Boost Conversions
In a previous post on how to sell online we began by reviewing how sites get found online. More importantly, we discussed that there are only 2 ways to get on the first page of Google (or any other search engine, for that matter). They are… You can optimize your site (takes time, technique and […]