The idea for this article began during the “here comes the recession” buzz in the media. Later, in response to feedback from clients and potential clients we realized the need for getting these tips completed and on the site. Finally, after reviewing a copy of the Fairfield County Business Journal it was time to move […]
Pay Per Click Management
Pay Per Click Marketing Secrets… Exposed
Think pay per click marketing is pretty basic stuff? Think again. At least once a day I find basic points so badly handled that it is OBVIOUS that the company running their pay per click marketing campaign is bleeding cash. Let me share a story with you that happened just a couple of days ago […]
SEO Keywords and Research Explained
To say that keyword research is the foundation of your internet marketing efforts is a HUGE understatement. Given the fact that it forms the BASIS for all your web marketing strategies, you’d imagine that business owners (or their web developers) would spend a lot of time and energy to get this right. Yet, nothing could […]
Pay Per Click Campaign Management
Three Essential Pay Per Click Tips It doesn’t matter if you’re choosing Google, Yahoo or MSN for your pay per click ad campaign. Sure, there are quirks and complexities to using each platform. And just because an ad works for Google doesn’t mean it will work on the other two platforms. But that’s getting a […]