…will cost you LOTS of money — with little or nothing to show for it. Let me explain. A few years ago a company contacted me after spending close to 100k on PPC marketing (primarily with Google). The problem was their ad spend did not make them profitable. Far from it. In fact, when we […]
PPC Campaign
Pay Per Click Marketing Secrets… Exposed
Think pay per click marketing is pretty basic stuff? Think again. At least once a day I find basic points so badly handled that it is OBVIOUS that the company running their pay per click marketing campaign is bleeding cash. Let me share a story with you that happened just a couple of days ago […]
Pay Per Click Campaign Management
Three Essential Pay Per Click Tips It doesn’t matter if you’re choosing Google, Yahoo or MSN for your pay per click ad campaign. Sure, there are quirks and complexities to using each platform. And just because an ad works for Google doesn’t mean it will work on the other two platforms. But that’s getting a […]
Why You Need to Test and Measure When it Comes to Marketing
You’ve no doubt heard the expression “test and measure.” And if you’re like most of our clients, you’re probably sick of hearing it! Well, I wanted to share with you some proof (and the power) that this truthful expression can have on your business. I’m going to provide you with a little “behind the scenes” […]