Do you want to know how to increase online sales? I can’t imagine you shaking your head “no” to such an obvious question. Unless of course you are not interested in generating any online sales or leads from your website. And that’s exactly the point of this article. What am I driving at? Web Copy […]
Sales Process
Understanding Search Psychology
There is more to making sales or generating leads online than properly executed SEO, social media campaigns and pay per click marketing. Much more. Let’s start with a very basic premise that I bet most of you have never thought of before — which is this… What are people thinking about as they search online? […]
How to Leverage On Site Marketing to Boost Sales
If you are wondering what “on site marketing” means and how it can help your online sales, then this case study should shed a bit more light on the subject for you. The focus of “on site marketing” is to market your goods and services to visitors as they land on your website. Let me […]
Setting Up an Online Business?
This article could be called “How we generated an extra $900 per month in 21 minutes.” Okay, that’s not entirely accurate… Yes, it really did take 21 minutes from start to finish — i.e. from a new online lead to a closed sale complete with credit card authorization faxed to our office. But there was […]
Yes… You Can Really Make Money Online
Provided that you follow THREE (3) simple rules from the start. What are they? Before outlining and discussing how these rules affect EVERYTHING you do online you’ll need some “back story” to help you understand why and where I’m coming from in this article. Let me explain… How to Make Money Online Recently I responded […]
How to Improve Your Bounce Rate
The Most Valuable Real-Estate On Your Website Is… Whatever is Visible Above the FOLD! So what does “above the fold” mean? And how will knowing this term improve your website’s “bounce rate?” The term comes from direct response marketing when folks would send out sales letters. As you might imagine, the “fold” referred to that […]