Or… the painful realities that most business owners don’t want to face about growing a business online. By way of full disclosure, this article is the result of actually DOING internet marketing for my own business online as well as working with clients since 2008. Most have contacted me after dealing with other companies and […]
Selling Online
The Problem with Online Branding
The basis of this article comes from an email exchange with a client. And since I give away a TON of gold in my emails to clients, I figured it would be worth posting here pretty much as written for her (lack of capitalization an all). The focus is on branding. And truth be told, […]
Pay Per Click Marketing Versus Organic Traffic
Listen, there’s a lot of buzz (i.e. hype) regarding social media. And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness. Now, before we launch in to […]
The Truth About SEO
At least once a month someone contacts me because they want (or need) to get their website on Google’s first page. And typically I’ll hear some horror story about the wasted dollars spent using other “more professional” SEO companies. By “more professional” they usually mean a company with: a large sales force of cold-callers a […]
Your Personal Brand and Online Marketing
If you are a big believer that you need to develop your personal brand to succeed online, you NEED to read this article. As a disclaimer, you may not like — or agree with — what you read here. But I’ve got news for you… On my side of the equation I’ll stack up examples, […]
How to Increase Online Sales
Do you want to know how to increase online sales? I can’t imagine you shaking your head “no” to such an obvious question. Unless of course you are not interested in generating any online sales or leads from your website. And that’s exactly the point of this article. What am I driving at? Web Copy […]