Or… why joining a Chamber of Commerce could be a waste of your time. No, really. Let me explain. If you are starting a business, OR you have little discretionary funds to spend on marketing then chambers of commerce are the last places you need to be at. Why is that? Well, there are THREE […]
USP
Web Marketing Minute: Your Marketing Message
Welcome to the next edition of “The Web Marketing Minute.” Today’s topic is… Your Marketing Message: Crafting Value Propositions What do we mean by “Value Propositions?” Well, maybe you’re familiar with the term USP – Unique Selling Proposition. Usually people refer to USPs as a way to quickly communicate the key point or points that […]
The Myth of Big
How Corporate Thinking is Killing Your Business Over the past three months we’ve had the honor and privilege of working with a number of clients who have turned to us for help. Some had problems with marketing in general. You know, getting folks in the door. One had a problem with list segmentation, meaning he […]
Is Your Marketing Message Relying on the Kindness of Strangers?
Sometimes a theme just sort of presents itself over and over again. And this week’s article is no exception. There are really two issues here that we can cover. The first involves lead generation for your business. The second is broader in scope, and covers the message you “send out” to the marketplace. For this […]
Is Your Business a Victim of “Copy-Cat” Marketing?
This post is “inspired” by two separate (but related) factors. The first involves an email from a prospective client who had a few questions about our services. The second involves a comment by Dan Kennedy in one of his books (repeated at the seminar I attended in New York a month ago). First, the email […]