What do I mean by micro targeting? Or micro-blogging? Well, I’ve used this expression for years, and it refers to ONE specific strategy I’ve used successfully to generate thousands of leads online. Here’s how it works… identify keyword phrases with low search volume that are extremely relevant for your products or services (these are sometimes […]
Targeted Traffic
Why Using the Best Keywords Matters
When it comes to online success the MOST important piece (and often the one that’s missing) is finding and using the best keywords for your business or practice. Getting this right means you get targeted traffic to your site. Day in and day out. 365 days a year. Here you go… Questions or comments? Want […]
How to Get New Clients
In this short audio (the first in a series of upcoming audios) I’m going to discuss the first element of “target marketing” — which is knowing your audience. When you get right down to it, not all clients are the same. So you want to focus your efforts on finding people who match your ideal […]
What Are SEO Keywords?
I get asked about how to get more traffic all the time, from new clients to potential clients. And though organic traffic (i.e. traffic generated from search results) is only ONE way to get traffic to your site, it happens to be my favorite. That’s because a handful of keywords to generate evergreen traffic to […]
Can Less Website Traffic Equal More Business?
Seems like a simple enough question, right? And maybe you jumped in and figured that the answer is a resounding “no.” Well, if you did leap to that conclusion you’re not alone… and not necessarily right, either. That’s because NOT all website traffic is created equal. In fact, there are two often-overlooked factors regarding website […]