Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too […]
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Integration Marketing…
What does it mean? Integration marketing, as we use the term with clients to reveal blind spots in their online business, involves three key and critical issues: the relationship between your sources of traffic and the offer or offers on your site (involves pre-action of your web visitor) opportunities to up-sell or cross-sell (integration at […]
Blogs and Web Marketing
3 Tips On Blogging for Business Recently a new client asked if blogging really was for business. See, over the past 6 months he heard that you should blog about your business, and that you should NOT blog about your business. His basic question was: “who’s right?” Frankly, I can’t think of ANY possible reason […]
Not All Traffic is Created Equal…
You have a website. Or are talking to a web developer because you finally realize that the internet is here to stay. Maybe you’ve heard somewhere that getting “traffic” to your site is important. So you ask your questions, do your “due diligence” and find someone who promises you lots and lots of traffic. You’re […]
Newsletter Marketing: Three Critical Mistakes to Avoid
Newsletters (or ezines) are certainly not new. Yet, from time to time we’ve noticed some serious problems in how business owners implement this strategy. So here’s a quick list of the three most common (and biggest) errors to avoid: 1. Use of Double-Opt In This is the age of permission-based marketing. You must get this […]
What is Spoofing…
And Why It Threatens Everything You Do Online! The number one reason why businesses are online is… to grow their business. And in today’s world of social networks and instant access, a big part of that is through building a good name for yourself. We’re talking about your online reputation. And for your business to […]