Why do you have a website? What is the intended purpose for your website? How are you currently using it? Building a Business Asset Most business owners we meet, when confronted with these questions, have no idea what we are driving at. And believe it or not, that’s a huge problem for their business. For […]
Web Marketing Minute: Your Target Audience
If you’ve been following our weekly series lately, this week’s topic should come as no surprise: reaching your target audience. Target marketing has been a buzz word for more than a few years. Yet, time and again there are folks who nod their head in agreement when we discuss reaching the right audience, then fail […]
Web Marketing Minute: Your Marketing Message
Welcome to the next edition of “The Web Marketing Minute.” Today’s topic is… Your Marketing Message: Crafting Value Propositions What do we mean by “Value Propositions?” Well, maybe you’re familiar with the term USP – Unique Selling Proposition. Usually people refer to USPs as a way to quickly communicate the key point or points that […]
Web Marketing Minute: What is Marketing?
Welcome to the first message in our new series of weekly audio recordings called “The Web Marketing Minute.” Our first topic to kick off the series is… What is Marketing? Seems fairly basic, right? Yet, in meeting with business owners over the past couple of years, one thing seems very clear to me. How you […]