Is your website “sticky?” In other words, when visitors finally FIND your website is it compelling enough that they choose to “stick around” and discover more information about you and your insurance agency? If you don’t know what I’m talking about, or you’re not sure IF or HOW it applies to you, then you’ve got […]
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What is SEO Marketing?
SEO stands for search engine optimization. And for many business owners that means getting your site (or pages of your site) on page 1 of Google and the other search engines based on the keywords that people use everyday looking for your products and services. However, it involves more than that. Much more, in fact. […]
How to Use QR Codes in Advertising
No doubt by now you’ve seen these little black squares showing up just about everywhere you look. And maybe you’ve scanned one or two with your smart phone. Then again… maybe not. But whether or not you played around with them these little squares can actually help to grow your business. Provided, of course, that […]
It’s Lonely at the Top
Or… how climbing the “Google ladder” got a whole lot tougher. A number of years ago a friend who owned a restaurant was in dialogue with the people who manage the food vendors at JFK airport. There was a slot open, and my buddy was hoping to get his restaurant in there. Can you imagine […]
Common Website Mistakes that Sabotage Your Online Success
When it comes to generating leads or sales from your website, a lot of “small” elements all need to work together in order for you to have success. I could make a detailed list for you (as I do for clients), but I don’t want to overwhelm you with too much information. When some people […]