When it comes to effective blog marketing, the number one rule of thumb for using a blogsite to market your business is to find ways to create new effective content in a time efficient manner. And if you’ve been doing this for a while (i.e. > 6 months) you already know what a challenge this […]
Articles
The Problem with Online Branding
The basis of this article comes from an email exchange with a client. And since I give away a TON of gold in my emails to clients, I figured it would be worth posting here pretty much as written for her (lack of capitalization an all). The focus is on branding. And truth be told, […]
10 Essential Tips for How to Write a Blog Post
I first turned to blogs as a cost-effective way to market my business back in late 2007. And after managing more than a dozen blogs at the moment (both my own and for clients), coming up with easy blog posting ideas and tips over the years has become much more than a time-management necessity. It […]
Pay Per Click Marketing Versus Organic Traffic
Listen, there’s a lot of buzz (i.e. hype) regarding social media. And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness. Now, before we launch in to […]
How to Get More Clients Online
So what is the key for getting more clients? Whether you have an e-commerce site or you manage your professional practice and you’re looking for more clients, using the web effectively can get you more business. So what is the secret for using the web more effectively? Follow up, follow up, follow up. And for […]