The Most Valuable Real-Estate On Your Website Is… Whatever is Visible Above the FOLD! So what does “above the fold” mean? And how will knowing this term improve your website’s “bounce rate?” The term comes from direct response marketing when folks would send out sales letters. As you might imagine, the “fold” referred to that […]
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Which Site Works Best, a Blog Website or a Traditional Website?
You might think that it is easy to sell on the internet. Just build your website, add some stuff and BAM… now you’re selling stuff online, right? Wrong. And depending on how you set up your site, you are not only wrong… you are flat broke to boot. Ask anybody who has sold online and […]
Your Web Marketing Minute: How to Sell Online
When you get right down to it, the internet is THE market place these days. The reason many of us turned online was to either… market our existing offline business online to get more customers start an online part of our business, selling product directly to customers start an online “side” business to supplement income […]
Blog Marketing: The Perfect Post Problem
In working with clients over the past two years helping them with setting up blogs and helping them use their blogs effectively to market their business, one issue comes up more than any other. A LOT more. The issue? Paralysis. In this case, it’s not a question of paralysis by analysis. 99 times out of […]
Your Web Marketing Minute: Understanding SEO
Have you recently received any phone calls or found some dubious emails promising to get your website to the first page of Google and/or Yahoo? Just the other day someone called my office and told me that they “worked with Google and Yahoo” and was I interested in learning more? “Google AND Yahoo” I replied. […]