I have been running a professional web marketing company since the beginning of 2008. Since that time I have literally worked with dozens of clients across a broad range of industries: from selling wine online to doctors, cosmetic dentists, attorneys, insurance agencies and more. And though each company or professional practice had a different mission, […]
SEO is Dead?
Is SEO dead? With all the buzz and hype surrounding social media marketing you might be fooled into thinking that the answer is “yes.” And if you think that way I’ve got some sobering news for you. It’s going to be difficult, if not impossible, to make much money from your online business and website. […]
Brand Marketing vs. Web Marketing Strategies
At least once a month I end up in a spirited discussion with a potential client about the difference between brand marketing and using the web effectively to grow your business. Now, being in Connecticut – which seems to be the brand marketing capital of the US – I can understand why even small business […]
How to Write an Effective Blog Post
When it comes to effective blog marketing, the number one rule of thumb for using a blogsite to market your business is to find ways to create new effective content in a time efficient manner. And if you’ve been doing this for a while (i.e. > 6 months) you already know what a challenge this […]
The Problem with Online Branding
The basis of this article comes from an email exchange with a client. And since I give away a TON of gold in my emails to clients, I figured it would be worth posting here pretty much as written for her (lack of capitalization an all). The focus is on branding. And truth be told, […]
10 Essential Tips for How to Write a Blog Post
I first turned to blogs as a cost-effective way to market my business back in late 2007. And after managing more than a dozen blogs at the moment (both my own and for clients), coming up with easy blog posting ideas and tips over the years has become much more than a time-management necessity. It […]