At least once a month someone contacts me because they want (or need) to get their website on Google’s first page. And typically I’ll hear some horror story about the wasted dollars spent using other “more professional” SEO companies. By “more professional” they usually mean a company with: a large sales force of cold-callers a […]
Your Number One Online Marketing Challenge Is…
thinking of your efforts online AS marketing. What am I getting at? Let me explain… Most people seem to view their website as just a virtual version of a business card. In fact, many times people tell me that their website is an “online brochure” or some other such nonsense. Now, you don’t have to […]
Why Keyword Research is (Still) King…
Or, how not to get fooled again. It’s true that writing content here is more a labor of love then something I do to generate revenue. And that’s because the websites that make money each month are driven by keyword research and solid SEO. The point of writing articles here is more a release valve […]
Your Personal Brand and Online Marketing
If you are a big believer that you need to develop your personal brand to succeed online, you NEED to read this article. As a disclaimer, you may not like — or agree with — what you read here. But I’ve got news for you… On my side of the equation I’ll stack up examples, […]
Three Search Engine Copywriting Tips
Yesterday I stopped by to visit one of my former coaching clients. The reason? They wanted to hire me for SEO consulting once again. Now, in case you misunderstood I was the one who gently fired them over a year ago. And I had a very good reason to gently but firmly tell them that […]
SEO Marketing Tips ~ Creating Your SEO Footprint
It’s possible that you may already know what the term “SEO” stands for: Search Engine Optimization. And it’s even likely that you’ve met people that claim to know SEO. But this much I can guarantee you — no one has given you one extremely useful and valuable tip regarding REAL SEO… until now. SEO Marketing […]