Do you remember the old Faberge shampoo TV commercial that described you telling two friends about it, “and so on, and so on.” YouTube has a version of the commercial available here. Before long the TV screen was filled with little thumbnails of people showing the simple multiplicative power of “telling two friends.” So what […]
Writing for the Web: How to Maximize Web Page Content
How can Martin Buber’s treatment of the “I–Thou” relationship help you write better copy for the web? “Martin who?” you might be asking. Ok, so Martin Buber is not a house-hold name. And web marketing didn’t even exist when he wrote his ground-breaking book “I and Thou” back in 1958. Yet, his treatment of human […]
Why Keyword Research is Essential for Your Online Success
Let’s face it… if you have been reading articles here for some time now you already know this is one of my favorite topics to discuss. For me this topic never gets old. And it is no exaggeration to claim that I an one of the top internet marketing experts for keyword research AND implementation. […]
Yes… You Can Really Make Money Online
Provided that you follow THREE (3) simple rules from the start. What are they? Before outlining and discussing how these rules affect EVERYTHING you do online you’ll need some “back story” to help you understand why and where I’m coming from in this article. Let me explain… How to Make Money Online Recently I responded […]
How to Sell Your Products Online More Effectively
Do you know what the number one issue is for successfully selling your products online? In my experience working with clients to optimize their websites to increase sales, I can tell you for a fact that most people (like 99% of them) think the solution to ALL of their problems is more traffic. Does this […]
A Tale of Two Blogs – Blog Marketing Case Study
Would you like to know what the number ONE issue is holding back the amount of leads or sales your website generates each month? To change things up a bit you will find links to TWO (2) different blogs below. And what I’d like you to click on the links and check both of them […]