Do you want to know how web marketing actually works? Peek behind the curtain, so to speak, and catch a glimpse of the mechanisms that need to work together in order for your site to become an ATM machine? Really? Ok, then sit back and enjoy the ride… Web marketing and Othello Remember Othello? Not […]
Article Marketing
How to Create a Content Marketing Strategy that Works
So what is content marketing, and why does it work so well? Because the web is nothing more than a virtual library, and Google is your virtual librarian. It’s true. Even the terms used for online marketing and “page rank” have their origins in the language of your local library: web PAGES, having your site […]
10 Ways to Easily Boost Your Web Presence
From time to time I’m asked what the term “web presence” really means. Especially as it relates to web marketing and generating more traffic to your website. Perhaps the best analogy I can use comes from the world of real estate. When it comes to getting more “visibility” for your website you can choose to […]
Article Marketing and Search Psychology
Three critical factors for you to consider… Over the past 24 hours 5 online leads were created – and then sold – for my lead gen customers. And in each and every instance over the past 24 hours those leads were generated from articles that were written, and posted, on article directories that link back […]
10 Reasons Why Article Marketing for SEO is Best
Recently a client asked me why my SEO packages (beyond the basic plan) include articles as part of the program. It’s a fair question. After spending about half an hour on the phone with him outlining the reasons why an effective SEO program should include articles I figured our conversation made for good post. So […]
How to Write an Effective Blog Post
When it comes to effective blog marketing, the number one rule of thumb for using a blogsite to market your business is to find ways to create new effective content in a time efficient manner. And if you’ve been doing this for a while (i.e. > 6 months) you already know what a challenge this […]