Clients often ask me about how to get better when it comes to writing a blog post. Since I been writing, editing and publishing blog posts for clients and for my own websites since 2008 – and typically publish 300 to 400 blog posts a year –you could say I know a thing or two […]
Blog Marketing
Blog Marketing – A Tale of 2 Audiences
The first rule of public speaking is “know your audience.” This dictum also happens to form the cornerstone of effective marketing. And as Dan Kennedy pointed out in the opening chapter of his book The Ultimate Marketing Plan, putting together the right message comes down to alignment of: message market media But unlike outgoing, direct-response […]
Wednesday Web Marketing Minute 3 – About Tags
In this web marketing minute I explain why you don’t need to include tags for your WordPress posts. In fact, tags have been obsolete for years. The only place where you need to make sure you include keywords in your “meta title” and “meta description.” Anything else is simply a waste of your time and […]
Wednesday Web Marketing Minute 2 – Leverage
Do you use leverage when it comes to your web marketing efforts? What do I mean by leverage? Simply stated, it’s when one action or “unit of effort” generates multiple benefits or has multiple uses for your business. For example, the audio file posted here does several things for my business, such as: creates a […]
Are You Focusing on the Right Things?
I’m sure you’ve heard the expression that insanity is “doing the same thing over and over again while expecting a different result.” Part of my frustration when working with new clients is their continued stubborn focus on all the wrong (i.e. non-essential) things when it comes to site. And by extension their business… even after […]
4 Easy Ways for How to Create Content for Your Website
On this short audio I share 4 ways for creating content for your website. In short, you can: write a post use Dragonspeak software to “speak” your post into an article (not mentioned during the audio) record an audio (like this one), share on SoundCloud and embed on your site record a screen-capture video, share […]