I’m sure you’ve heard the expression that insanity is “doing the same thing over and over again while expecting a different result.” Part of my frustration when working with new clients is their continued stubborn focus on all the wrong (i.e. non-essential) things when it comes to site. And by extension their business… even after […]
Content Marketing
4 Easy Ways for How to Create Content for Your Website
On this short audio I share 4 ways for creating content for your website. In short, you can: write a post use Dragonspeak software to “speak” your post into an article (not mentioned during the audio) record an audio (like this one), share on SoundCloud and embed on your site record a screen-capture video, share […]
Writing for the Web (part 2)
In this video I’ll dig a bit deeper into how to format your content for the web. After all, when it comes to writing for the web the goal of your content is to: update your site get found have it read by your target audience and motivate your website visitor to take the next […]
Writing for the Web 101
In this video I discuss how formatting your content for the web matters. In other words, in order to convert a total stranger into a customer, client or patient starts with someone who finds you online and (hopefully) engages with your content. With this in mind, here are the key elements every blog post should […]
An Actual SEO Content Marketing Example
Hey everybody I guess you could say I’ve been pretty busy. In this video I wrap up the three-part series on how to more effectively use keywords on your website. To recap, the first video basically showed you how the keywords you select appear on Google search. The second video focused on how to choose […]
How to Choose Keywords
Are you updating your site with great content and you’re still not getting the response you want? More visits by more of the people who need and want your services? In other words, Potential CLIENTS? When it comes to getting more CLIENTS TO FIND YOU it comes down to getting more of the right kinds […]