You probably already know that tracking WHERE your web visitors are coming from, and seeing WHAT they interact with on your website, is a necessary first step to improve how well your site works for you. And hopefully you already have Google Analytics (or some other tracking software) installed on your website. If so, good […]
Lead Generation
How to Get More Leads from Your Website
In case you haven’t been following me for the past couple of weeks I recently published a book on how insurance agencies can get more lead through their website. And two people have already been kind enough to leave comments about the book! How cool is that? Well, just last week someone (let’s call her […]
Common Website Mistakes that Sabotage Your Online Success
When it comes to generating leads or sales from your website, a lot of “small” elements all need to work together in order for you to have success. I could make a detailed list for you (as I do for clients), but I don’t want to overwhelm you with too much information. When some people […]
How to Reach New Customers Online – What Do They Want?
The number one concern for just about every business owner I speak with is how to get more new customers from the web. And the best way to recession proof your business is to expand it’s geographical footprint. It may be slow in your immediate area, but that isn’t necessarily the case in other communities […]
Web Marketing 101
Do you want to know how web marketing actually works? Peek behind the curtain, so to speak, and catch a glimpse of the mechanisms that need to work together in order for your site to become an ATM machine? Really? Ok, then sit back and enjoy the ride… Web marketing and Othello Remember Othello? Not […]
How to Write an Effective Blog Post
When it comes to effective blog marketing, the number one rule of thumb for using a blogsite to market your business is to find ways to create new effective content in a time efficient manner. And if you’ve been doing this for a while (i.e. > 6 months) you already know what a challenge this […]