What does it take to improve your lead conversion rate? In this audio I'll share some key tips for closing more leads into clients or patients for your professional practice. Which means, what do you do AFTER after your site generates a lead and YOU have to make contact with … [Read more...]
How to Improve Conversion Rate for Your Website
On this audio I share tips for how to create compelling content for your website. Doing this right will do more than bring in more targeting traffic. It will also improve conversion rate, for the simple reason that there will be a direction correlation between the search term … [Read more...]
Understanding the “Next Step Marketing” Sales Process
One of my favorite comedy movies is "What About Bob?" In the movie Bill Murray plays a very needy psychiatric patient who follows his therapist (and family) up to New Hampshire for vacation. One type of therapy that he's offered by his doctor (played by Richard Dreyfuss), … [Read more...]
What You Don’t Know About PPC Marketing…
...will cost you LOTS of money — with little or nothing to show for it. Let me explain. A few years ago a company contacted me after spending close to 100k on PPC marketing (primarily with Google). The problem was their ad spend did not make them profitable. Far from … [Read more...]
SEO Notes from the Trenches
Recently a client asked why I don't write more articles here, and why I haven't made a "push" for more SEO business. In other words, why haven't I optimized my own site for SEO. And that's a good question, and one that I'm going to answer for you right now, along with some … [Read more...]