I first turned to blogs as a cost-effective way to market my business back in late 2007. And after managing more than a dozen blogs at the moment (both my own and for clients), coming up with easy blog posting ideas and tips over the years has become much more than a time-management necessity. It […]
Online Sales
How to Get More Clients Online
So what is the key for getting more clients? Whether you have an e-commerce site or you manage your professional practice and you’re looking for more clients, using the web effectively can get you more business. So what is the secret for using the web more effectively? Follow up, follow up, follow up. And for […]
Your Personal Brand and Online Marketing
If you are a big believer that you need to develop your personal brand to succeed online, you NEED to read this article. As a disclaimer, you may not like — or agree with — what you read here. But I’ve got news for you… On my side of the equation I’ll stack up examples, […]
How to Increase Online Sales
Do you want to know how to increase online sales? I can’t imagine you shaking your head “no” to such an obvious question. Unless of course you are not interested in generating any online sales or leads from your website. And that’s exactly the point of this article. What am I driving at? Web Copy […]
Understanding Search Psychology
There is more to making sales or generating leads online than properly executed SEO, social media campaigns and pay per click marketing. Much more. Let’s start with a very basic premise that I bet most of you have never thought of before — which is this… What are people thinking about as they search online? […]
How to Leverage On Site Marketing to Boost Sales
If you are wondering what “on site marketing” means and how it can help your online sales, then this case study should shed a bit more light on the subject for you. The focus of “on site marketing” is to market your goods and services to visitors as they land on your website. Let me […]