Yesterday I stopped by to visit one of my former coaching clients. The reason? They wanted to hire me for SEO consulting once again. Now, in case you misunderstood I was the one who gently fired them over a year ago. And I had a very good reason to gently but firmly tell them that […]
SEO Content
How to Increase Blog Traffic
If you have a blog (or any other website) it goes without saying that the greatest challenge is getting a consistent flow of traffic to your site. To make matters more difficult for you, information online gets old (obsolete) real fast. For example, in checking out other sites online I found some articles offering tips […]
Writing for the Web: An SEO Content Writing Case Study
What does it mean to write effectively for the web? And what exactly is SEO content writing? Both are great questions. And both are critical for your online success. In a previous article (how to maximize web page content) we focused on how your web copy needs to “bridge” the gap between your website and […]
Writing for the Web: How to Maximize Web Page Content
How can Martin Buber’s treatment of the “I–Thou” relationship help you write better copy for the web? “Martin who?” you might be asking. Ok, so Martin Buber is not a house-hold name. And web marketing didn’t even exist when he wrote his ground-breaking book “I and Thou” back in 1958. Yet, his treatment of human […]