There are two terms which people often confuse when it comes to web page marketing. What’s more, the confusion surrounding these terms leads to some dangerous myths when it comes to your website and online success. We will explore the critical difference between SEO and website optimization, and how understanding these terms properly (i.e. correctly) […]
SEO
The Truth About SEO
At least once a month someone contacts me because they want (or need) to get their website on Google’s first page. And typically I’ll hear some horror story about the wasted dollars spent using other “more professional” SEO companies. By “more professional” they usually mean a company with: a large sales force of cold-callers a […]
Three Search Engine Copywriting Tips
Yesterday I stopped by to visit one of my former coaching clients. The reason? They wanted to hire me for SEO consulting once again. Now, in case you misunderstood I was the one who gently fired them over a year ago. And I had a very good reason to gently but firmly tell them that […]
SEO Marketing Tips ~ Creating Your SEO Footprint
It’s possible that you may already know what the term “SEO” stands for: Search Engine Optimization. And it’s even likely that you’ve met people that claim to know SEO. But this much I can guarantee you — no one has given you one extremely useful and valuable tip regarding REAL SEO… until now. SEO Marketing […]
Are You Searching for Keyword Research Training?
Right off the bat, let’s clear up some SERIOUS misconceptions about how to get on the first page of Google. After all, if you are looking for keyword research training my guess is you want to know for yourself how to SELECT keywords to USE on your own website(s) in order to generate meaningful traffic […]
Writing for the Web: An SEO Content Writing Case Study
What does it mean to write effectively for the web? And what exactly is SEO content writing? Both are great questions. And both are critical for your online success. In a previous article (how to maximize web page content) we focused on how your web copy needs to “bridge” the gap between your website and […]