How can Martin Buber’s treatment of the “I–Thou” relationship help you write better copy for the web? “Martin who?” you might be asking. Ok, so Martin Buber is not a house-hold name. And web marketing didn’t even exist when he wrote his ground-breaking book “I and Thou” back in 1958. Yet, his treatment of human […]
SEO
Why Keyword Research is Essential for Your Online Success
Let’s face it… if you have been reading articles here for some time now you already know this is one of my favorite topics to discuss. For me this topic never gets old. And it is no exaggeration to claim that I an one of the top internet marketing experts for keyword research AND implementation. […]
How Article Marketing Can Work for You…
Provided that you know what you are doing. To date I have personally written, edited and published at least 305 articles online across numerous websites for myself and clients. NOT including sales pages or other web copy. What’s more, these articles generate leads and sales every single day. Like clockwork. Now, I’m not suggesting you […]
How to Create New Content… in 30 Minutes or Less
What is the number one challenge for 99% of people marketing their business online? Care to take a guess? Well, if you’ve been at this as long as I have you already know the answer. That’s right, creating new content for your site (and other off-site “properties” as well). And if you know even a […]
16 Reasons Why “Do It Yourself” SEO is a Waste of YOUR Time
Harsh words? Perhaps. But if you have a business and choose to use the web effectively to market your website, a little “tough love” will save you wasted time and dollars down the road. And the reason is simple… Effective SEO (or search engine optimization) requires knowledge, strategy, and attention to detail. Quite frankly, most […]
How to Get Backlinks Effectively
A long time ago we shared with friends and select clients a strategy to build “backlinks” to their website. That strategy involved posting comments on other blogs that would “link” back to you. Well the cat is out of the bag. Every day our websites are getting bombed by SPAM comments. You may or may […]