Clients often ask me about how to get better when it comes to writing a blog post. Since I been writing, editing and publishing blog posts for clients and for my own websites since 2008 – and typically publish 300 to 400 blog posts a year –you could say I know a thing or two […]
Web Content Writing
Can Less Website Traffic Equal More Business?
Seems like a simple enough question, right? And maybe you jumped in and figured that the answer is a resounding “no.” Well, if you did leap to that conclusion you’re not alone… and not necessarily right, either. That’s because NOT all website traffic is created equal. In fact, there are two often-overlooked factors regarding website […]
Seven Blog Post Ideas You Can Use Today
You could call this article “how to repurpose old blog posts and make them new again.” No doubt the single biggest challenge with having a blog is coming up with new stuff to say (or write). And as someone who has been writing for blogs since early 2008 (not ancient history, but not a “newbie” […]
How to Increase Blog Traffic
If you have a blog (or any other website) it goes without saying that the greatest challenge is getting a consistent flow of traffic to your site. To make matters more difficult for you, information online gets old (obsolete) real fast. For example, in checking out other sites online I found some articles offering tips […]
Writing for the Web: An SEO Content Writing Case Study
What does it mean to write effectively for the web? And what exactly is SEO content writing? Both are great questions. And both are critical for your online success. In a previous article (how to maximize web page content) we focused on how your web copy needs to “bridge” the gap between your website and […]
Writing for the Web: How to Maximize Web Page Content
How can Martin Buber’s treatment of the “I–Thou” relationship help you write better copy for the web? “Martin who?” you might be asking. Ok, so Martin Buber is not a house-hold name. And web marketing didn’t even exist when he wrote his ground-breaking book “I and Thou” back in 1958. Yet, his treatment of human […]