It almost goes without saying that traffic is the lifeblood for any website. It is, after all, the “fuel” that’s required to make your website “go.” What’s more, if no one finds your site it can’t do the job for which it was intended. But more than that, without getting traffic you can’t figure out […]
Web Marketing Services
What is the Lead Gen Triangle?
So what is the “secret sauce” that can transform a static, seemingly dead website into a lead generation machine? What does it take to get a total stranger — someone you’ve never met and who has most likely never heard of you or your business — to “raise their hand” and take the next step […]
Insurance Lead Generation… in a Nutshell
Today an Edward Jones guy rang my doorbell. It was 10:30 in the morning. Now, I’m not exactly a morning person. What I mean is after my kids wake me up at 7:30 so I can drive my son to 1 school, then return home and bring my daughter to another school, I’m not exactly […]
What is SEO Marketing?
SEO stands for search engine optimization. And for many business owners that means getting your site (or pages of your site) on page 1 of Google and the other search engines based on the keywords that people use everyday looking for your products and services. However, it involves more than that. Much more, in fact. […]
How to Use QR Codes in Advertising
No doubt by now you’ve seen these little black squares showing up just about everywhere you look. And maybe you’ve scanned one or two with your smart phone. Then again… maybe not. But whether or not you played around with them these little squares can actually help to grow your business. Provided, of course, that […]
It’s Lonely at the Top
Or… how climbing the “Google ladder” got a whole lot tougher. A number of years ago a friend who owned a restaurant was in dialogue with the people who manage the food vendors at JFK airport. There was a slot open, and my buddy was hoping to get his restaurant in there. Can you imagine […]