From time to time I’m asked what the term “web presence” really means. Especially as it relates to web marketing and generating more traffic to your website. Perhaps the best analogy I can use comes from the world of real estate. When it comes to getting more “visibility” for your website you can choose to […]
Web Marketing Services
10 Reasons Why Article Marketing for SEO is Best
Recently a client asked me why my SEO packages (beyond the basic plan) include articles as part of the program. It’s a fair question. After spending about half an hour on the phone with him outlining the reasons why an effective SEO program should include articles I figured our conversation made for good post. So […]
How to Choose a Search Engine Optimization Expert
I have been running a professional web marketing company since the beginning of 2008. Since that time I have literally worked with dozens of clients across a broad range of industries: from selling wine online to doctors, cosmetic dentists, attorneys, insurance agencies and more. And though each company or professional practice had a different mission, […]
Brand Marketing vs. Web Marketing Strategies
At least once a month I end up in a spirited discussion with a potential client about the difference between brand marketing and using the web effectively to grow your business. Now, being in Connecticut – which seems to be the brand marketing capital of the US – I can understand why even small business […]
The Problem with Online Branding
The basis of this article comes from an email exchange with a client. And since I give away a TON of gold in my emails to clients, I figured it would be worth posting here pretty much as written for her (lack of capitalization an all). The focus is on branding. And truth be told, […]
Pay Per Click Marketing Versus Organic Traffic
Listen, there’s a lot of buzz (i.e. hype) regarding social media. And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness. Now, before we launch in to […]