Let’s get right down to the reason you market your business online — more leads or more sales. That, my friends, is the essence of website optimization. It’s about getting your current website visitors to DO SOMETHING when they land on your website. So the logical question is… How to Increase Online Sales? Let me […]
Website Optimization
Web Marketing Tips: Understand Web Dualism for Online Success
It’s probably safe to say that no one had to teach you how to shop online. And yet, time and again people ask about how to get more leads or sales from their websites because they are not getting any results. Why is that? Because understanding how the Internet WORKS is like looking at a […]
Website Marketing Strategy… A Recent Case Study
Recently I was talking with a company based here in Connecticut that sells a very interesting product to a specialized niche. Frankly, before meeting with the owners I had no idea what their product did. Prior to our meeting I only had a name for what they sold. And yet, it only took me 15 […]
Online Marketing and Game Theory
What game are you playing with your business… Chess or Poker? One might think that the idea of “playing games” with your business is a poor way to think about or work at growing your business. However a brief review of game theory will prove instructive. Trust me on this one. And when it comes […]
Internet Marketing Systems… Exposed
It’s fair to say that the majority of websites simply don’t “work” for people. Meaning that they don’t do the job for which they were created. Unless your expectations were so low before you started that you designed them for failure in the first place. Can you say “brochure website?” And if it is true […]
Image vs. Content… What Really Matters?
A picture may be worth a thousand words, but… But here’s something for you to think about. When someone sees an image (your web images), WHOSE words will come to mind? Meaning, WHAT meaning (i.e. words) come into your customer’s mind when they look at your website images. And if you don’t have any idea […]