…will cost you LOTS of money — with little or nothing to show for it. Let me explain. A few years ago a company contacted me after spending close to 100k on PPC marketing (primarily with Google). The problem was their ad spend did not make them profitable. Far from it. In fact, when we […]
Articles
Can You Teach an Old Dog New Tricks?
Not if you want to make any money, online or off. I’ve said it before and I’ll say it again, “if you have to EDUCATE your customer about what your service or product does and why they need it” you’ve already lost. Big time. Why is that? Today I happened to see a TV commercial […]
Online Article Marketing in a Post Google Panda Update Era
Time and again people ask my why their site doesn’t come up near Google’s first page of results. And time and again they mention how other SEO firms they hired were not able to generate any meaningful results for them. In fact, a new client in NYC spent over $2,000 a month on SEO for […]
SEO Notes from the Trenches
Recently a client asked why I don’t write more articles here, and why I haven’t made a “push” for more SEO business. In other words, why haven’t I optimized my own site for SEO. And that’s a good question, and one that I’m going to answer for you right now, along with some notes and […]
How to Reach New Customers Online – What Do They Want?
The number one concern for just about every business owner I speak with is how to get more new customers from the web. And the best way to recession proof your business is to expand it’s geographical footprint. It may be slow in your immediate area, but that isn’t necessarily the case in other communities […]