I was asked a question recently that got me fired up enough to make a video to answer her question. Here it is… “I need to increase website clicks from FB – How?? I had an organic post engagement of over 700 reach with one website click. This seems nuts to me. Is there any […]
PPC Marketing
What You Don’t Know About PPC Marketing…
…will cost you LOTS of money — with little or nothing to show for it. Let me explain. A few years ago a company contacted me after spending close to 100k on PPC marketing (primarily with Google). The problem was their ad spend did not make them profitable. Far from it. In fact, when we […]
Pay Per Click Marketing Versus Organic Traffic
Listen, there’s a lot of buzz (i.e. hype) regarding social media. And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness. Now, before we launch in to […]
Your Web Marketing Minute: How to Sell Online
When you get right down to it, the internet is THE market place these days. The reason many of us turned online was to either… market our existing offline business online to get more customers start an online part of our business, selling product directly to customers start an online “side” business to supplement income […]
How to Sell Online (Part 1)
You would think that selling online is easy. After all, most of us know how to buy products and services online. And the process seems fairly straightforward, doesn’t it? Well, yes and no. No one had to teach you how to buy online. But the process of how to sell online involves some important factors […]
Pay Per Click Marketing Secrets… Exposed
Think pay per click marketing is pretty basic stuff? Think again. At least once a day I find basic points so badly handled that it is OBVIOUS that the company running their pay per click marketing campaign is bleeding cash. Let me share a story with you that happened just a couple of days ago […]