In this web marketing minute I share with you how to set up links, and when to have your link open in a new tab or window. Quick rule of thumb? when linking OFF your site make sure the link will open up the destination website in a new tab when linking ON your site […]
Web Marketing Minute
Using Categories for Blogs – WMM 6
On this web marketing minute audio I talk about how to use blog categories effectively. Problems to avoid? Using “uncategorized” as your default category Not setting up a default category related to your core product or service Using too many categories for each blog post Questions or comments? Want more helpful audios or videos? If […]
Wednesday Web Marketing Minute 5 – Who Do YOU Listen To?
In this installment of the Web Marketing Minute I want to caution you to be very careful who you listen to. Look, when it comes to your website you might get a lot of well-meaning advice. But do the folks “advising” you know how to generate leads or sales from online marketing? Do they know […]
Wednesday Web Marketing Minute 4 – Consistency of Effort
In this installment of the web marketing minute I challenge you to move away from sporadic (or “panic attack”) marketing and instead move toward ongoing marketing. In other words, marketing your business or practice should be an essential function of running your business day in and day out. Questions or comments? Want more helpful audios […]
Wednesday Web Marketing Minute 3 – About Tags
In this web marketing minute I explain why you don’t need to include tags for your WordPress posts. In fact, tags have been obsolete for years. The only place where you need to make sure you include keywords in your “meta title” and “meta description.” Anything else is simply a waste of your time and […]
Wednesday Web Marketing Minute 2 – Leverage
Do you use leverage when it comes to your web marketing efforts? What do I mean by leverage? Simply stated, it’s when one action or “unit of effort” generates multiple benefits or has multiple uses for your business. For example, the audio file posted here does several things for my business, such as: creates a […]