When it comes to marketing your business online most people think of branding. But is this the right approach? Or should you rather consider the keyword phrases that real people (your potential customer or client) use when using a search engine when they are looking for a solution to their problem or answer to their […]
Website Conversion
3 Web Design Mistakes to Avoid
In this video I’ll show you 3 very common web design flaws to avoid. Each of these flaws impacts your site’s ability to generate more revenue for your business (i.e. leads or sales), either by limiting how much traffic you could get or by preventing the folks who do find you online from sticking on […]
21 Insurance Website Design Flaws that Sabotage Your Business
Is your website “sticky?” In other words, when visitors finally FIND your website is it compelling enough that they choose to “stick around” and discover more information about you and your insurance agency? If you don’t know what I’m talking about, or you’re not sure IF or HOW it applies to you, then you’ve got […]
Common Website Mistakes that Sabotage Your Online Success
When it comes to generating leads or sales from your website, a lot of “small” elements all need to work together in order for you to have success. I could make a detailed list for you (as I do for clients), but I don’t want to overwhelm you with too much information. When some people […]
What is Web Analytics?
It never fails to amaze me when a potential client asks me to review their site, and I discover that they do not have any web analytics installed. Why is this the FIRST thing you need after getting your site set up? Let me put it to you this way… Would you drive your car […]
How to Leverage On Site Marketing to Boost Sales
If you are wondering what “on site marketing” means and how it can help your online sales, then this case study should shed a bit more light on the subject for you. The focus of “on site marketing” is to market your goods and services to visitors as they land on your website. Let me […]